Protects oral tissues with powerful antioxidants, freshens breath and promotes gum health
- A thoughtfully crafted herbal formula made with a blend of natural ingredients.
- Black elderberry targets bacteria responsible for plaque, decay, and bad breath.
- Brings gentle protection, natural freshness, and long-term gum support.
6 active ingredients · hover any herb to explore
What’s inside your Black Elderberry?
Every ingredient, and the job each one does. Nothing hidden behind “and other ingredients”.
6active ingredients
13in the base
The formula
Every active, in the order it appears on the pack.
Herbal extracts
6The base
What carries the actives, and keeps the paste stable on your shelf.
- Sorbitol Moisture
- Holds moisture in the paste and adds a mild sweetness, keeping the texture soft and easy to use.
- Hydrated Silica Cleaning
- The cleaning helper. It gently removes surface deposits and polishes your teeth, and gives the paste its structure.
- Glycerine Moisture
- The moisture keeper. It stops the paste drying out, keeping it smooth and fresh.
- Sodium Methyl Cocoyl Taurate Foam
- A mild surfactant. It helps the paste spread smoothly around your mouth and creates a soft, gentle foam as you brush.
- Cocoamidopropyl Betaine Foam
- Also a mild surfactant, doing a similar job to Sodium Methyl Cocoyl Taurate — the gentle foam helper.
- Polyethylene Glycol Texture
- The texture helper. It keeps the paste smooth, consistent, and easy to spread, so you get the same feel every time you brush.
- Mint Flavor Flavour
- The flavour blend that gives the paste its taste and fresh finish.
- Sodium Benzoate Keeps it fresh
- The protector. It controls the growth of bacteria, yeast, and mould, keeping the paste fresh and stable through its shelf life.
- Sucralose Sweetener
- A sweetener. It adds a pleasant sweetness and balances the taste of the other ingredients.
- Sodium Carboxymethyl Cellulose Texture
- The texture manager. It gives the paste the right thickness, so it stays smooth, stable, and easy to squeeze onto your brush.
- Aqua Base
- Purified water — the base the rest of the formulation is carried in.
- CI 45430 Colour
- Part of the toothpaste base.
- CI 42090 Colour
- Brilliant Blue — a colouring agent. It gives the paste its blue or bluish appearance.
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Active ingredients
Herbal Extracts of Black Elderberry (Sambucus Nigra), Bakul (Mimusops Elengi), Cardamom (Elettaria Cardamomum), Cinnamon (Cinnamomum Zeylanicum), Akarkara (Anacyclus Pyrethrum), Orange Extract (Citrus Sinensis).
Ingredients
Sorbitol, Hydrated Silica, Glycerine, Sodium Methyl Cocoyl Taurate, Cocoamidopropyl Betaine, Polyethylene Glycol, Mint Flavor, Sodium Benzoate, Sucralose, Sodium Carboxymethyl Cellulose, Aqua, CI 45430, CI 42090.
