No sensitive teeth & gums, only healthy smile with natural taste & freshness
- Specially designed for people with sensitive teeth and gums.
- Enriched with potassium nitrate to reduce sensitivity from hot, cold, or sweet foods.
- Relieves pain while maintaining a healthy mouth pH.
6 active ingredients · hover any herb to explore






What’s inside your Sensitive?
Every ingredient, and the job each one does. Nothing hidden behind “and other ingredients”.
12active ingredients
10in the base
The formula
Every active, in the order it appears on the pack.
Herbal extracts
6Mint flavour
4Natural oils
1Also in the formula
1The base
What carries the actives, and keeps the paste stable on your shelf.
- Sorbitol Moisture
- Holds moisture in the paste and adds a mild sweetness, keeping the texture soft and easy to use.
- Hydrated Silica Cleaning
- The cleaning helper. It gently removes surface deposits and polishes your teeth, and gives the paste its structure.
- Glycerine (Non-GMO) Moisture
- The moisture keeper. It stops the paste drying out, keeping it smooth and fresh. Non-GMO means it isn’t derived from genetically modified organisms.
- Sodium Lauryl Sulphate Foam
- Where the foam comes from. It creates lather while you brush and helps spread the paste around your mouth.
- Polyethylene Glycol Texture
- The texture helper. It keeps the paste smooth, consistent, and easy to spread, so you get the same feel every time you brush.
- Sodium Carboxymethyl Cellulose Texture
- The texture manager. It gives the paste the right thickness, so it stays smooth, stable, and easy to squeeze onto your brush.
- Sodium Benzoate Keeps it fresh
- The protector. It controls the growth of bacteria, yeast, and mould, keeping the paste fresh and stable through its shelf life.
- Sodium Saccharine Sweetener
- A sweetener. It adds a touch of sweetness and balances the taste of the other ingredients.
- CI 19140 Colour
- Tartrazine — a commonly used yellow colourant. It adds a bright yellow tone and helps create the shade you see.
- CI 42090 Colour
- Brilliant Blue — a colouring agent. It gives the paste its blue or bluish appearance.
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Active ingredients
Aqua based Herbal extracts of Tomar (Zanthoxylum Alatum), Cardamom (Elettaria Cardamomum), Cinnamon (Cinnamomum Zeylanicum), Long Pepper (Piper Longum), Clove (Syzygium Aromaticum) and Bakul (Mimusops Elengi), Potassium Nitrate, Mint Flavor including Menthol (Mentha Arvensis), Spearmint (Mentha Spicata), Eucalyptus Oil (Eucalyptus Globulus), Thyme Oil (Carum Copticum), Oil of Wintergreen (Gaultheria Procumbens).
Ingredients
Sorbitol, Hydrated Silica, Glycerine (Non-GMO), Sodium Lauryl Sulphate, Polyethylene Glycol, Sodium Carboxymethyl Cellulose, Sodium Benzoate, Sodium Saccharine, CI 19140, CI 42090.






















